Making Sure You're Found
Equally important to many businesses are the customers that don’t even know they exist, and that’s where SEO comes in. SEO stands for Search Engine Optimization and what it means is you’ve set up your website in a way that is easy for search engines like Google, to find. That way you can attract customers who are looking for the services you provide.
The best ways to ensure good working relationships with the search engines is to build a well designed site. Search engines are constantly indexing websites in an effort to determine which sites they should provide their customers in their search requests. Ultimately their desire is to connect the searcher to the most perfect match. That means designing your website to properly explain what services you provide.
It starts simply, by building proper codes to form your pages and proper navigation to allow the search engine ‘spiders’ to explore your site. Once you’ve made it easy to index your site, it’s important to fully describe what you do. This means making sure your content is clear and concise and that the keywords that explain your business are placed in the proper spots and given the proper importance.
We continue this friendly relationship with search engines by adding meta descriptions to every page, letting them know exactly which passages you want to have show up in their search results, and by submitting a sitemap that ensures your site is always updated and understood. By keeping these simple practices in mind we ensure that all of our sites are always built correctly and as a result found and indexed correctly.
Using Analytics
Analytics is a fancy way of saying your website comes with some nifty tools that allow you to understand the traffic that comes to your site. By spending a little time getting to understand the data that’s being collected, you can start to see a clear picture of who your visitors are and why it is they’re coming to you.
This information is invaluable in letting you understand your customers’ needs and you can start tailoring your website to get the most out of this traffic. That’s why we combine SEO and Analytics in one topic; they’re both designed to bring as much traffic to your website as possible.
Keep in mind that the best way to drive up your search engine results is to keep your content fresh and relevant and to continue to engage with your ever increasing traffic. We can give you the tools to do that but in the end the amount of time you put in to maintaining your online relationships is all about you.